More than just a combination of three guitars, a bass, keys, and drums, along with the occasional harmonica and tambourine, The Pleasure Routine captures a sound – much like The Velvet Underground, The Brian Jonestown Massacre, and Nick Cave & the Bad Seeds before them – that is conflicted between optimism, realism, doom and darkness, as evidenced on their 2016 debut LP Sugar Mountain. Feverishly gigging around the Bay Area, The Pleasure Routine gained the attention of Ricky Maymi (The Brian Jonestown Massacre), who produced the sessions for Sugar Mountain, along with engineer Greg Ashley (Gris Gris). The collaboration proved integral to the development of the group, as Maymi helped The Pleasure Routine refine its sound. It also opened the doors to support more established acts like Palma Violets, Public Access T.V., and China’s Carsick Cars.
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